ACCC Reviews Supermarket Loyalty Programs and Market Impact

29 Sept 2024

As part of it's review of the supermarket sector the ACCC's (Australian Competition and Consumer Commission) research found 81% of shoppers were members of a supermarket loyalty program with 51% of shoppers members of at least two programs. The survey also found that the programs don’t influence where people buy groceries for about half of consumers. Despite this, the ACCC is also reviewing the power of loyalty programs and "are considering whether these programs confer competitive advantages on supermarkets with established loyalty programs, or may act as a barrier to entry or expansion by rival supermarkets.”