Oops! Something went wrong while submitting the form.
Results
Gratifii Ltd Ranks 3rd on AFR Fast 100 with 212% Revenue Growth
November 29, 2023
Gratifii Ltd Ranks 3rd on AFR Fast 100 with 212% Revenue Growth
Australia
November 29, 2023
ASX listed loyalty provider Gratifii Limited ranked 3rd on the The Australian Financial Review's Fast 100 list growing revenue 212%. Over the last three years Gratifii has grown its topline from Au$3.1 million to Au$11.2 million to Au$29.9 million.
Global Loyalty Market Grows 17.5% CAGR; Asia Pacific Leads
November 28, 2023
Global Loyalty Market Grows 17.5% CAGR; Asia Pacific Leads
Australia
November 28, 2023
The global loyalty market is growing at a CAGR of 17.5% with Asia Pacific being a key driver of this (data from Kognitiv Corporation's shareholder Aimia). The Australian loyalyt market is growing at 13.5%.
CBA Offers 40% Discount on Telco Services via Yello Program
November 28, 2023
CBA Offers 40% Discount on Telco Services via Yello Program
Australia
November 28, 2023
Commonwealth Bank will offer telco services at a 40% discount to members of its bank-wide loyalty program Yello (as long as they pay with a CBA card). Overnight the bank updated its mobile app so customers can check mobile usage and bills from their telco partner More. CBA has upped it's 25% stake in More from 2021 to 30% today. In that time More's grown from 70,000 customers to 250,000 with 140,000 CBA customers taking up the discounted services.
TASK Ranks 12th in Deloitte's 2023 Growth Index with 286% Rise
November 28, 2023
TASK Ranks 12th in Deloitte's 2023 Growth Index with 286% Rise
New Zealand
November 28, 2023
TASK deliver loyalty through their Plexure unit which delivers McDonald's loyalty across 60 countries. Task have ranked 12th in Deloitte's 2023 Master of Growth index in New Zealand with a growth rate of 286%. The index spotlights businesses with sustained growth over the last five years.
RACQ Members Save $22M with New Cashback Program & Rewards
November 26, 2023
RACQ Members Save $22M with New Cashback Program & Rewards
Australia
November 26, 2023
RACQ's discounts program saved their members $22 million in the past year. It's added a new cashback program covering 100 online retailers. Accumulated cashback can be redeemed as a prepaid digital Visa card or digital retailer gift card. The new offering's delivered by Wink (program provider) Mr Yum (marketing provider) and TCN - The Card Network (gift card provider).
Michael Hill Expects Brilliance Program to Boost Holiday Sales
November 26, 2023
Michael Hill Expects Brilliance Program to Boost Holiday Sales
Australia
November 26, 2023
Jeweller Michael Hill is expecting the 2 million members of its Brilliance loyalty program to drive sales during the holiday period. Sales are up 6% in the last year across its 300 stores in Australia, New Zealand and Canada.
Merchant-Funded Cashback in Australia: Card Linking & Open Banking
November 26, 2023
Merchant-Funded Cashback in Australia: Card Linking & Open Banking
Australia
November 26, 2023
Merchant-funded cashback offers in Australia rely on card linking technology from companies like PokitPal and are yet to leverage Open Banking capabilities from companies like Basiq. Both Pokitpal and Basiq will share insights on how this is progressing. Pokitpal is a Visa partner delivering offers for Virgin Money Australia and Basic had Visa as an investor previously (as well as Plaid, NAB Ventures, Salesforce and Westpac's Reinventure) before being majority owned by Cuscal Limited in March this year. Nectar Loyalty in the UK had a successful program of using Open Banking for bonus loyalty points offers through TrueLayer and Cardlytics before shutting that recently.
ASX's Gratifii Achieves ISO 27001 Certification for Security
November 24, 2023
ASX's Gratifii Achieves ISO 27001 Certification for Security
Australia
November 24, 2023
ASX listed loyalty platform Gratifii Limited has received ISO 27001 certification (the international standard for information security). https://lnkd.in/grpeiRYZ
Audi Prioritizes Loyalty in Australia with Unique Drive Experience
November 24, 2023
Audi Prioritizes Loyalty in Australia with Unique Drive Experience
Australia
November 24, 2023
Because Australians have more car brands to choose from than other markets, AUDI AG Australia believes customer loyalty is more important than sales. They have 40,000 opted-in and engaged members of the Audi Drive Experience program which only runs in Australia. Customers can sign up for food and beverage experiences and track days with the latter open to to non-owners on an invitation basis.
Me&u Expands with Me&u Engage on Eagle Eye Platform
November 22, 2023
Me&u Expands with Me&u Engage on Eagle Eye Platform
Australia
November 22, 2023
me&u have expanded their offering with me&u Engage running on the Eagle Eye platform. It's an omnichannel loyalty, promotions and subscription solution.
Singapore Airlines Krisflyer Expands Rewards with Kris+ in Australia
November 21, 2023
Singapore Airlines Krisflyer Expands Rewards with Kris+ in Australia
Australia
November 21, 2023
Singapore Airlines Krisflyer program has 1.3 million members in Australia. The Kris+ app was updated this week for those members who can now earn and redeem miles at Australian cafes, restaurants and bars. There are around 100 partner merchants expected to join the program in the first month.
NAB Rewards Points Now Convertible to Accor Live Limitless Points
November 21, 2023
NAB Rewards Points Now Convertible to Accor Live Limitless Points
Australia
November 21, 2023
NAB Rewards card customers can now automatically convert their points to ALL - Accor Live Limitless points. Members who stay one night at an Accor property also receive a status upgrade. There's also a manual redemption option. NAB Rewards points can today be automatically converted to Flybuys, Velocity Frequent Flyer, Air New Zealand Airpoints, Cathay Pacific Asia Miles and Singapore Airlines Krisflyer points.
MarketClub Won't Be Main Gateway for Warehouse Group Offers
November 21, 2023
MarketClub Won't Be Main Gateway for Warehouse Group Offers
New Zealand
November 21, 2023
The Warehouse Group won't use their loyalty program MarketClub as the gateway to all their offers and deals (as Countdown Supermarkets / Woolworths will with Member Pricing). There are a portfolio of specific member only deals in MarketClub.
Plexure's McDonald's Deal Boosts TASK Shares by 170%
November 21, 2023
Plexure's McDonald's Deal Boosts TASK Shares by 170%
New Zealand
November 21, 2023
The 5 year contract renewal New Zealand founded loyalty platform Plexure struck with McDonald's has been part of a 170% increase in parent TASK's share price. Plexure's now rolling out McDonald’s Taiwan. Previously listed on the NZX, Task is now resident on the ASX. Plexure provides the bulk of Task's revenue ($28.9m versus Task’s $7.1m).
Open Banking Boosts Customer Loyalty in New Zealand Banking
November 16, 2023
Open Banking Boosts Customer Loyalty in New Zealand Banking
New Zealand
November 16, 2023
Open Banking can increase customer loyalty for banks in New Zealand. Some solutions are already in the market ahead of legislation expected within a year (the Customer and Product Data Bill). Payments NZ's report released today discusses progress and developing options.
Air New Zealand Adds New Airpoints Partners: Baby On The Move & Fable
November 16, 2023
Air New Zealand Adds New Airpoints Partners: Baby On The Move & Fable
New Zealand
November 16, 2023
Air New Zealand Airpoints have added Baby On The Move (14 stores) and Fable Hotels and Resorts as Aipoints earn partners.
Grow My Money: Cashback to Mortgage or Super Contributions
November 15, 2023
Grow My Money: Cashback to Mortgage or Super Contributions
Australia
November 15, 2023
Super-Rewards, founded in 2019 by Pascale Helyar-Moray, yesterday became Grow My Money. They convert cashback from shopping into mortgage repayments or superannuation contributions. The solution uses both a browser extension for online shopping and Card Linking for in-store shopping.
Westpac's completed the integration of ShopBack into its banking app. Since December last year, Westpac customers have received more than $12 million in cashback. CBA distributed $10 million to its CommBank Rewards cashback customers in 2021. Westpac's app is now Australia's best banking app according to Forrester (a title Commonwealth Bank held for many years previously) and ShopBack is the largest cashback platform in the Asia-Pacific.
NORA Awards: Datamine, ShopBack & Yotpo Nominated for Loyalty
November 13, 2023
NORA Awards: Datamine, ShopBack & Yotpo Nominated for Loyalty
Australia
November 13, 2023
There are three loyalty platforms nominated in the annual NORA ~ National Online Retailers Association Retail Solution Partner Awards; Datamine, ShopBack and Yotpo. Winners will be decided at the end of November.
City Beach Australia Boosts Loyalty Program with SAP Emarsys
November 13, 2023
City Beach Australia Boosts Loyalty Program with SAP Emarsys
Australia
November 13, 2023
The City Beach Australia loyalty program runs on SAP's Emarsys platform. Customers earn back 10% of their spend as rewards and the average order value has increased 10% (for loyal vs non-loyal customers). Loyalty cards can be added to mobile wallets.
Loyalty Providers in NZ Shine in 2023 TMW 100 Awards
November 13, 2023
Loyalty Providers in NZ Shine in 2023 TMW 100 Awards
New Zealand
November 13, 2023
The Martech Weekly 2023 TMW 100 inaugural awards included several of the loyalty providers available in New Zealand including Eagle Eye (7th - delivers loyalty for The Warehouse and Countdown/Woolworths), Kognitiv Corporation (11th - delivers loyalty for Auckland Airport), Amperity (19th) and Tealium (28th). Ranking between 50th and 100th were Treasure Data, Omneo, Segment and Tall Bob.
Prezzee Cuts 10% Workforce Amid CEO Exit and Growth Challenges
November 12, 2023
Prezzee Cuts 10% Workforce Amid CEO Exit and Growth Challenges
Australia
November 12, 2023
Australian founded gift card company Prezzee has cut 10% of its workforce. Prezzee has focused on the AU$500 billion global gift card market (Australia's is worth AU$5.5 billion). It had been chasing a valuation of AU$1 billion and an ASX listing and planning to grow to 400 people. Prezzee lost its London based CEO Jaimie Samaha last month. Samaha joined from Mastercard Loyalty in February last year and last month left to become CEO of UK based loyalty provider Reward.
Top Loyalty Providers in Australia Featured in TMW 100 Awards 2023
November 11, 2023
Top Loyalty Providers in Australia Featured in TMW 100 Awards 2023
Australia
November 11, 2023
2023 The Martech Weekly's TMW 100 inaugural awards included several of the loyalty providers available in Australia including Eagle Eye (7th), Kognitiv Corporation (11th), Amperity (19th) and Tealium (28th). Ranking between 50th and 100th were Treasure Data , Omneo, Segment and Tall Bob.
me&u Launches Loyalty Platform with Eagle Eye for Customer Growth
November 10, 2023
me&u Launches Loyalty Platform with Eagle Eye for Customer Growth
Australia
November 10, 2023
Hospitality tap, order & pay technology firm me&u has launched a loyalty and subscription platform with Eagle Eye. It's designed to drive incremental spend from customers. It includes targeted promotions and shortly will add stamp cards.
Australian Retailers Eye Loyalty Programs Amid Financial Concerns
November 10, 2023
Australian Retailers Eye Loyalty Programs Amid Financial Concerns
Australia
November 10, 2023
56% of small to medium sized Australian retailers are considering loyalty programs (research from Australian Retailers Association (ARA) and American Express Small Retail Index). 55% of them are concerned about their financial prospects in the face of declining consumer spending and wage costs.
Bupa's Life Rewards Saves Members $1.4M on Everyday Purchases
November 10, 2023
Bupa's Life Rewards Saves Members $1.4M on Everyday Purchases
Australia
November 10, 2023
Bupa's Life Rewards has saved members $1.4 million on everyday items and experiences since launching last year with loyalty provider EonX. Discounted digital gift cards are the most popular product in the program with savings at JB Hi-Fi ($270k), Woolworths Group ($175k) and The Good Guys ($95k). Members are also buying Bose headphones and Garmin watches and getting 10% off at restaurants such as The Meat and Wine Co and Aria.
Commonwealth Bank Expands Yello Loyalty Program with New Benefits
November 7, 2023
Commonwealth Bank Expands Yello Loyalty Program with New Benefits
Australia
November 7, 2023
Commonwealth Bank's whole of bank loyalty program Yello is now widely available. Launched in May last year it had 140,000 members in it's pilot in February and hit 175,000 in September. There's three tiers driven by product holding and product usage which attract increasing benefits. 🔹All three have a 12 month free membership to the bank's kids pocket money app Kit, cash back offers at retailers and cashback on the bank's personal loans. 🔹The second tier (requires a transaction account with 30 outbound transactions a month) adds 500 credit card rewards points and a monthly sweepstakes entry for a $300 prize 🔹The third tier (requires the 30 outbound transactions and a home loan) adds 1,000 credit card rewards points, a monthly sweepstakes entry for a $1,200 prize and cash back on insurance policies and home loans.
Verrency Launches Carbon Emission Tools in Global Partnership
November 6, 2023
Verrency Launches Carbon Emission Tools in Global Partnership
Australia
November 6, 2023
Founded in 2016 to build loyalty program technology, Verrency has now added tools estimating carbon emissions from purchases. The new carbon offset estimation capability is being offered by a global card company to banks globally and has been deployed by a major Asian bank with another two more following soon.
Athena Home Loans Focuses on Loyalty Amidst Market Challenges
November 6, 2023
Athena Home Loans Focuses on Loyalty Amidst Market Challenges
Australia
November 6, 2023
Athena Home Loans aims to reward customer loyalty and take market share from the big banks (though it's not currently winning the battle with it's loan book shrinking 7%). New customers don't get better rates than existing customers and existing customers can also reduce their rate as they pay down their loan. Athena has cut marketing, sales, professional services and staff to reduce losses from AU$47 million to AU$29 million.
Flybuys Revenue Soars 28% Amid 40% Rise in Redemptions
November 6, 2023
Flybuys Revenue Soars 28% Amid 40% Rise in Redemptions
Australia
November 6, 2023
Flybuys 9 million active members grew the loyalty coalition's revenue 28% to AU$500 million by redeeming more and more often (revenue is recognised when points are redeemed). There was a 40% increase in members redeeming. Losses increased 80% from AU$15 million in 2022 to AU$27 million this year. Technology spend remained level at AU$ 32 million while member services cost rose from AU$35 million last year to AU$53 million this year.
"Comprehensive Guide to Australian Customer Loyalty Solutions"
November 3, 2023
"Comprehensive Guide to Australian Customer Loyalty Solutions"
Australia
November 3, 2023
We’re compiling the definitive reference and market map for all customer loyalty solutions available to Australian Loyalty Managers. If you're a loyalty solution targetting Australia, make sure we know about and include you. There's already 165 different vendors across 33 categories and growing. The Australian loyalty market is worth US$4bn and growing at 13% annually. Email simon.rowles@ellipsisandco.com
Shop Small Launch: Win Rewards & Grants with American Express
November 2, 2023
Shop Small Launch: Win Rewards & Grants with American Express
Australia
November 2, 2023
American Express's Shop Small launched yesterday. Card Members can earn 10 prizes of 1 million Membership Rewards, Qantas or Velocity Frequent Flyer points. Merchants can win one of ten $10,000 business grants.
Adore Beauty's Subscription Boosts Loyalty and Order Frequency
October 30, 2023
Adore Beauty's Subscription Boosts Loyalty and Order Frequency
Australia
October 30, 2023
Adore Beauty Group's subscription program is designed "to support loyalty and retention and improve average order frequency.”
Woolworths Restores 10% Online Discount for Everyday Rewards
October 30, 2023
Woolworths Restores 10% Online Discount for Everyday Rewards
Australia
October 30, 2023
In July, Woolworths Group loyalty program Everyday Rewards eliminated the 10% online monthly discount. That's being reinstated from tomorrow.
Qantas Loyalty has made some small changes with more to be announced as the first part of a $80m injection into customer experience. The changes follow a raft of complaints to a Senate Committee. Qantas is searching for a new head of its loyalty business unit to replace CEO Olivia Wirth who leaves in January.
Qantas Invests $200M in Service Amid Potential $250M ACCC Penalty
October 29, 2023
Qantas Invests $200M in Service Amid Potential $250M ACCC Penalty
Australia
October 29, 2023
Embattled Qantas will spend ~$200 million to get customer service back on track and to increase loyalty points-generosity while raising fares 3.5%. There's also a potential $250 million penalty from the ACCC for advertising and selling tickets for over 8,000 flights that had already been cancelled and potentially a similar sized penalty for illegally sacking ground handling staff.
Australia's Card Payments Surge 17% in 2023 to AUD$ 936 Billion
October 29, 2023
Australia's Card Payments Surge 17% in 2023 to AUD$ 936 Billion
Australia
October 29, 2023
Card payments in Australia are up 17% from 2022 to AUD$ 936 bn / USD$ 593 bn. There was growth in both debit (volume up 14%, value up 16%) and credit (volume up 13%, value up 18%). Mobile wallets were used for 2.4 billion transactions worth $ 93 billion. Data from Australian Payments Network (AusPayNet) and Reserve Bank of Australia stats.
Coles Group Q1 Sales Rise 4.7%; Shoplifting Increases 20%
October 29, 2023
Coles Group Q1 Sales Rise 4.7%; Shoplifting Increases 20%
Australia
October 29, 2023
Supermarket Coles Group first quarter results are up 4.7% (Woolworths Group are up 6.1%). Coles notes customers are seeking out loyalty points and bonus offers. Shoplifting at Coles is up 20%.
Salesforce Leads 2023 SPARK Matrix for Customer Loyalty Platforms
October 29, 2023
Salesforce Leads 2023 SPARK Matrix for Customer Loyalty Platforms
New Zealand
October 29, 2023
Salesforce has been named a leader in customer loyalty platforms in the 2023 SPARK Matrix by Quadrant Knowledge Solutions. Salesforce’s strengths inlcuded program setup and process administration, robust partner extensions, real-time monitoring and AI-powered personalization.
Caltex Australia Launches New Fuel Loyalty Program with Rewards
October 27, 2023
Caltex Australia Launches New Fuel Loyalty Program with Rewards
Australia
October 27, 2023
Caltex Australia have launched a new loyalty program. Members who've created an account in the app earn points on fuel (excluding shop purchases). 500 points converts to a $10 fuel discount.
Hertz Loyalty Program Shortens Rewards Points Validity Unexpectedly
October 26, 2023
Hertz Loyalty Program Shortens Rewards Points Validity Unexpectedly
Australia
October 26, 2023
The Hertz Gold Plus Rewards loyalty program has shortened the validity of its reward points without giving any notice to members. It's also retrospectively expired the points balances of members affected by the change.
Elevate Loyalty & Pay2Elevate today launched new division Pay2Elevate offering a one tap loyalty and payment card solution, digital cards and tickets in mobile wallets and QR payments integrating multiple payments into a single scan.
Rebel Sport Launches New Active Loyalty Program with Rewards
October 26, 2023
Rebel Sport Launches New Active Loyalty Program with Rewards
Australia
October 26, 2023
Rebel Sport today launched their refreshed Active loyalty program. Members can earn points when they shop and can redeem their points on any balance. They can also access member prices, exclusive offers, and VIP experiences.
Australia's Cash Transactions Halve from 2019 to 2022
October 24, 2023
Australia's Cash Transactions Halve from 2019 to 2022
Australia
October 24, 2023
Australia's use of cash for in-person transactions had fallen from 32% in 2019 to 16% in 2022.
Asia Pacific Loyalty Awards Announce Judges for Inaugural Event
October 24, 2023
Asia Pacific Loyalty Awards Announce Judges for Inaugural Event
Australia
October 24, 2023
The Asia Pacific Loyalty Awards have announced 36 judges across 11 countries for their inaugural awards. There are 16 categories with entries closing on 15 November. The winners will be announced at a gala dinner on the 14 March next year in Melbourne.
BYD to Launch Loyalty Program for Australian EV Owners in 2024
October 24, 2023
BYD to Launch Loyalty Program for Australian EV Owners in 2024
Australia
October 24, 2023
Electric car manufacturer BYD will launch a loyalty program in Australia next year. It will reward owners for driving, charging, and referring new leads.
Worldline Debuts One-Tap Debit & Loyalty Solution in New Zealand
October 24, 2023
Worldline Debuts One-Tap Debit & Loyalty Solution in New Zealand
New Zealand
October 24, 2023
Worldline will launch a solution that links loyalty programs to debit cards to create a single-tap payment and loyalty transaction. It'll be available only on Worldline contactless digital debit cards, at merchants who've opted in and for customers who are members of that loyalty program and agree to share data. Worldline was Paymark and processes about 70% of New Zealand's payments.
Kathryn Byrne Named Chief Analytics Officer at Countdown Supermarkets
October 23, 2023
Kathryn Byrne Named Chief Analytics Officer at Countdown Supermarkets
New Zealand
October 23, 2023
Countdown Supermarkets has appointed Kathryn Byrne Chief Analytics Officer significantly strengthening their team. She was most recently Chief Strategy and People officer at ASX listed loyalty provider TASK (which bought New Zealand's only listed loyalty platform Plexure in 2021). She was Head Of Strategy at Qantas Loyalty prior to Task and lead Quantium's retail practice prior to that.
Transurban Expands Rewards Program to Boost Customer Loyalty
October 19, 2023
Transurban Expands Rewards Program to Boost Customer Loyalty
Australia
October 19, 2023
Transurban plans to offer more rewards to customers to encourage drivers to keep paying for its roads. Current incentives include fuel and car wash discounts at Coles Group (running since 2019) and Europcar car rental discounts (added this year). They plan to concentrate on customer value. Transurban's market capitalisation is $38 billion.
Qantas Loyalty Revenue: AU$66 Earned Per Member
October 16, 2023
Qantas Loyalty Revenue: AU$66 Earned Per Member
Australia
October 16, 2023
Qantas Loyalty earns AU$ 66 per member.
Virgin Australia Profitable After 11 Years; Loyalty Revenue Soars
October 16, 2023
Virgin Australia Profitable After 11 Years; Loyalty Revenue Soars
Australia
October 16, 2023
Virgin Australia returns to profitability after 11 years. It's spent the last year investing in technology including new systems for the loyalty business. As it heads to IPO one of its pockets of growth is the Velocity Frequent Flyer loyalty business which grew revenues 68% to $330 million last year.
Air New Zealand's Airpoints Earns NZ$ 390M in Annual Revenue
October 16, 2023
Air New Zealand's Airpoints Earns NZ$ 390M in Annual Revenue
New Zealand
October 16, 2023
Air New Zealand's loyalty program Airpoints earned NZ $ 390 million last year or NZ$ 52 per Airpoints member.
Plexure Loyalty Platform Reaches 330 Million Users Globally
October 16, 2023
Plexure Loyalty Platform Reaches 330 Million Users Globally
New Zealand
October 16, 2023
New Zealand founded loyalty platform Plexure (now part of TASK) has 330 million users on the platform.
Olivia Wirth Resigns as Qantas Loyalty CEO, Joins MYER Board
October 15, 2023
Olivia Wirth Resigns as Qantas Loyalty CEO, Joins MYER Board
Australia
October 15, 2023
The chief executive of Qantas Loyalty since 2018, Olivia Wirth, has resigned and will leave in February. She was considered one of the key candidates to replace Alan Joyce as CEO (that role went to Qantas's ex-CFO Vanessa Hudson). Wirth was last week nominated for the MYER board which is focused on growing the customer loyalty business.
.svg){kind=logo}
