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Simplify & de-risk selecting loyalty partners & platforms.

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Companies we've helped grow

Our Mission
We help Loyalty Managers and Chief Marketing Officers in Australia and New Zealand make informed decisions about their loyalty solutions. We simplify and de-risk their selection of loyalty partners from a growing and increasingly complex array of loyalty solutions.
Benefits
Save Time and Reduce Risk.

Before Loyalty Central, there was no way for Loyalty Managers to find all the solutions they had available to them. And, for those they did find, there was no way to compare between them.

Make Informed Decisions with Confidence

Our constantly expanding and comprehensive loyalty solutions market maps include all the loyalty solutions available and categorised in an easily accessible structure.

Access to Expertise and In-Depth Knowledge

We're seasoned experts with deep industry connections, knowledge, and expertise. If you need support in navigating the map and finding the right loyalyt solutions, we can help.

Authors

Authors
Simon Rowles
CEO, Founder
With a strong belief that customer strategy is vital—far ahead of whatever comes second—I bring extensive experience across the financial services and retail sectors. My focus has been on developing loyalty programmes and improving customer experiences to enhance relationships and drive business profitability. I specialise in adapting global best practices to fit local markets, achieving significant growth in market share and EBITDA, especially in mature industries. By prioritising customer experience and relationship management, I help businesses turn strategic ideas into tangible results.

2024 Reports

Australia
Coming Soon.

2023 Reports