Virgin Australia Introduces New Platinum Plus Tier to Velocity Frequent Flyer Program
Virgin Australia has announced the addition of a new Platinum Plus tier to its Velocity Frequent Flyer program, in order to match Qantas Loyalty's Platinum One tier. This tier is the highest level in Qantas' frequent flyer scheme and offers members access to a dedicated service team, the best lounges, and the best seats for themselves and their family.
The changes to Velocity are aimed at making it more difficult for some flyers to accrue points and are specifically targeted at members who purchase more expensive tickets. In addition, Velocity will also be introducing a "forever gold" tier starting in October of next year. This lifetime gold tier will match the equivalent offering from Qantas Loyalty, as long as members accrue 12,000 credits, with 9,000 of those earned from flying on Virgin-marketed flights.
Velocity and its 12 million members were responsible for the majority of Virgin's growth in earnings in the year ending in June. With this revamp of the Velocity program, the focus is now on driving more engagement and encouraging members to be more active in the program.
Source: The Australian Financial Review