TapMango

If you're looking to boost customer loyalty and increase revenue for your restaurant or retail business, TapMango might just be the solution you need. TapMango provides a comprehensive and customisable loyalty program that integrates seamlessly with major POS systems. This platform offers a host of features, from branded keytags to a mobile app, designed to enhance your customer interaction.

The platform lets businesses create their own branded app and website for online ordering. With TapMango, your customers can easily order for pickup, delivery, or curbside, and earn points and rewards across all channels. This cross-channel capability ensures that your customers stay engaged and rewarded no matter how they choose to shop.

Additionally, TapMango offers a range of tools to help you market your business more effectively. You can run campaigns, offer promo codes, and accept mobile payments. Whether you're a small business or a larger enterprise, TapMango provides the tools you need to create, manage, and scale your loyalty programs and promotions effectively.

Key Takeaways

• TapMango offers a customisable loyalty program that integrates with major POS systems.
• Customers can order online and earn rewards through a branded app and website.
• The platform allows businesses to run marketing campaigns and accept mobile payments.

Understanding TapMango

TapMango is a leading platform that combines customer loyalty programmes with online ordering systems, offering businesses tools to retain customers and analyse marketing data. It stands out for its robust feature set and ease of use.

What Is TapMango?

TapMango is a comprehensive customer loyalty and online ordering platform designed to help businesses enhance customer engagement and retention. Businesses can use TapMango to create and manage customised loyalty programmes that reward customers with points for various actions, such as purchases, referrals, or social media interactions.

This platform simplifies the process of accumulating and redeeming rewards, making it convenient for both the business and the customer. Furthermore, TapMango integrates seamlessly with point-of-sale (POS) systems, enabling real-time tracking of loyalty points and customer activity. Its user-friendly interface ensures that even those with minimal technical knowledge can navigate the system effectively.

Core Features of TapMango

TapMango offers a wide range of features tailored to improve customer loyalty and streamline online ordering. Below is a list of some of its core features:

• Customisable Loyalty Programmes: Businesses can set up loyalty programmes that reward points for various customer actions. These points can later be redeemed for rewards, promoting repeated purchases.
• In-Depth Analytics: TapMango provides detailed analytics that help businesses understand their customer base and marketing efforts better.
• Integration with POS Systems: Seamless integration with POS systems allows for real-time tracking of loyalty points and transactions.
• User-Friendly Interface: The platform is designed to be easy to use, ensuring businesses can set up and manage their loyalty programmes without extensive technical knowledge.
• Online Ordering: The platform also supports online ordering, enhancing the customer experience by allowing them to place orders directly through the system.

These features not only make it easier for businesses to retain customers but also provide valuable insights into customer behaviour and preferences. For more detailed information, you can visit their features page.

Getting Started with TapMango

Getting started with TapMango involves creating an account and integrating it with existing systems such as POS platforms like Toast and Square. These steps ensure a smooth experience and enable effective customer loyalty management.

Setting Up Your TapMango Account

First, visit TapMango's website and sign up for an account. After purchasing the Restaurant Management Suite, navigate to Integrations > Integration Management and search for TapMango. Click Add Now to integrate it with the desired locations. You'll receive a login for the TapMango portal shortly after onboarding.

Once logged in, you'll manage all aspects of your loyalty programme from this portal. Set up customer rewards, adjust settings, and track performance metrics. The interface is user-friendly, guiding you through each step. Setting up your account is quick and straightforward, ensuring you can focus on building customer loyalty effectively.

Integrating TapMango with Existing Systems

TapMango integrates seamlessly with various POS systems like Toast and Square. For Toast integration, go to Integrations > Integration Management, then Browse & Purchase Integrations, and select TapMango. Follow the prompts to add the integration.

For integration with Square, log into the TapMango portal and go to the Integrations Page. Click Sign in to Square and allow permission for TapMango. After doing this, your systems will be linked, letting customers earn loyalty points with each purchase.

These integrations automate much of the loyalty management process, allowing for consistent customer engagement and easier tracking of loyalty points. Proper integration ensures that your system offers a robust and reliable customer loyalty programme.

Customer Interaction through TapMango

TapMango offers businesses various tools to engage with customers both in-store and online. These tools enhance customer experience and help build loyalty by providing multiple touchpoints for seamless interaction.

In-Store Customer Engagement

In-store customer engagement is crucial for creating a memorable shopping experience. TapMango provides customer-facing tablets that allow customers to interact with the loyalty program directly at checkout.

These tablets make it easy for customers to register, check their points, and redeem offers. The branded key tags offered by TapMango also double as gift cards, simplifying purchases and boosting brand recognition.

Additionally, the POS integration helps retailers convert sales transactions into loyal customers effortlessly. This integration not only speeds up the checkout process but also ensures that customers get the most out of the loyalty program. By offering both physical and digital touchpoints, TapMango bridges the gap between traditional retail and modern customer expectations.

Online Customer Touchpoints

Online engagement is equally important for customer interaction. TapMango includes a mobile app that allows customers to keep track of their points, offers, and deals right from their smartphones. This branded app ensures that customers are always connected to the loyalty program, no matter where they are.

Moreover, the online ordering system enables customers to place orders for pickup or delivery through a user-friendly interface. The website allows businesses to manage their loyalty program and memberships effortlessly. Customers can easily join membership programs, which can be promoted through both the mobile app and specific URLs provided by TapMango.

By integrating both in-store and online platforms, TapMango provides a comprehensive approach to customer interaction, making it easier for businesses to engage with their customers in multiple ways.

Multi-Channel Communication

TapMango leverages multiple channels to engage customers effectively. Utilising email, SMS, and app notifications, it ensures businesses can reach their customers wherever they are.

Engaging via Email and SMS

Email and SMS are powerful tools in TapMango’s repertoire. By sending personalised emails, businesses can offer exclusive deals, inform customers about new products, and gather feedback. These emails can be tailored to customer preferences, making them more likely to engage.

SMS messaging complements email by reaching customers directly on their mobile phones. It’s perfect for time-sensitive promotions and updates. Users receive instant notifications, ensuring they don't miss out on important offers. Additionally, SMS has a high open rate, making it an effective way to grab attention quickly.

Both channels allow for segmentation, targeting different customer groups with specific messages, enhancing the effectiveness of campaigns. By integrating with customer data, TapMango makes sure that each message is relevant and timely.

App Notifications and Alerts

Push notifications from the TapMango app keep customers engaged and informed. These alerts can be used to announce flash sales, reward point balances, or special events.

Implementing push notifications ensures customers are always aware of what's happening, even when they are not actively using the app. They can be customised to include a personal touch, such as using the customer’s name or preferences.

App alerts also play a crucial role in customer retention. Timely reminders about abandoned carts or expiring rewards prompt users to take action. This ensures higher engagement rates and can lead to increased sales.

Overall, combining email, SMS, and app notifications creates a robust multi-channel communication strategy that keeps customers connected and active.

Loyalty Programmes and Promotions

Loyalty programmes are essential for businesses to retain customers and increase sales. Effective programmes often include reward structures and exclusive discounts that encourage repeat purchases and customer engagement.

Customising Reward Structures

One way to create an effective loyalty programme is by customising reward structures. Customers can earn points for each purchase, which they can later redeem for rewards or gift cards.

Multi-platform loyalty programmes allow businesses to track points across various channels, providing a seamless experience.

Additionally, segments of customers can be grouped to offer targeted rewards, making the programme more relevant.

Incorporating technology like TapMango’s e-wallet integration makes redeeming points and rewards simple and efficient. For instance, points can be stored and managed directly within a mobile app.

Exclusive Discounts and Instant Wins

Offering exclusive discounts is another effective way to maximise customer loyalty. Members of loyalty programmes often receive special discounts not available to the public.

These discounts can be time-sensitive, encouraging quick action.

In addition to discounts, introducing instant win features can significantly boost engagement. With instant win promotions, customers can win prizes immediately upon making a purchase.

This not only provides immediate gratification but also encourages customers to return frequently. Combining exclusive discounts with instant win opportunities makes the loyalty programme more dynamic and appealing.

These strategies make it easier for businesses to encourage repeated visits and long-term loyalty, which are crucial for sustained success.

Customer Feedback and Reviews

TapMango utilises advanced features to collect and manage customer feedback. Through automated surveys and integrating with platforms like Google and Yelp, businesses can enhance their customer experience and streamline reviews.

Automated Surveys and Customer Experience

TapMango incorporates automated surveys to gather immediate feedback from customers. This feature allows businesses to send surveys right after a transaction, ensuring responses are timely and relevant. The feedback collected helps in understanding customer preferences and areas for improvement.

By focusing on customer experience, businesses can tailor their services more effectively. TapMango also offers a mobile app where customers can easily access surveys and feedback forms. This convenience encourages more customers to share their experiences, leading to a continuous flow of valuable insights.

The system's user-friendly interface makes it simple to implement and analyse the data collected, supporting businesses in making informed decisions.

Managing Reviews on Google and Yelp

TapMango assists businesses in boosting their online reputation through effective management of reviews on platforms like Google and Yelp. Customers can leave reviews on these platforms directly from the TapMango system, which helps in maintaining a consistent review management process.

Businesses can monitor and respond to reviews swiftly, showing customers that their feedback is valued. This can improve a business's reputation and visibility online. The integration with Google and Yelp ensures that positive reviews are highlighted, potentially attracting more customers.

By providing a seamless link between in-store experiences and online reviews, TapMango helps businesses build trust and loyalty among their customer base.

Marketing and Referral Strategies

TapMango offers effective marketing solutions and referral programs that help businesses boost their customer base and engagement. Key features include friend referral programmes and utilising their marketing portal for efficient campaign management.

Friend Referral Programmes

The friend referral programme in TapMango is an automated feature that simplifies the process for businesses. A sales consultant and account manager help set it up, making it easy for customers to refer friends. This programme involves sending users a request to refer friends, which includes a link to an online form and details about offers.

By leveraging this referral system, businesses can tap into their existing customer base to attract new clients. The incentive-based approach encourages customers to participate, making it a low-cost and high-impact strategy. TapMango’s platform handles the bulk of the administrative work, freeing up time for business owners to focus on other areas.

Utilising the Marketing Portal

TapMango’s marketing portal is a comprehensive tool designed to manage and track various marketing campaigns. The portal allows businesses to customise and run multiple campaigns simultaneously. Features include customer segmentation, automated email and SMS campaigns, and detailed analytics.

Through the portal, users can create personalised offers and messages to target specific customer segments. This ensures that marketing efforts are more effective and relevant. Social media integration within the portal helps businesses expand their reach and engage with customers on popular platforms.

The marketing portal also provides reports and insights, allowing businesses to measure the success of their campaigns and make data-driven decisions. This helps continually refine strategies for better customer engagement and retention.

Introducing TapMango's Advanced Features

TapMango offers a range of advanced features that set it apart from other customer loyalty platforms. Key highlights include a highly customisable Open API and extensive private label and branding options.

Open API and Customisations

TapMango provides an Open API that allows businesses to integrate the platform seamlessly with their existing systems. This flexibility enables companies to tailor the system to match their specific needs.

The API offers endpoints for various functions such as customer management, rewards, and analytics. This makes it possible to automate tasks and pull detailed reports. Businesses can also build their own customer-facing solutions that tie into TapMango, providing a unique touch to their services.

Customisations are not just limited to the software. Physical elements such as branded cards and in-store tablets can also be customised, ensuring that the technology integrates smoothly into the business environment.

Private Label and Branding Options

One of the standout features of TapMango is its private label and branding capabilities. Companies can customise every aspect of their loyalty programme to reflect their brand identity. This includes creating a branded app that features the company’s logo, colours, and other visual elements.

The private label option extends to in-store materials as well, allowing for a cohesive customer experience. For instance, loyalty cards, receipts, and marketing emails can all be designed to match the business’s branding guidelines.

This level of customisation not only enhances brand recognition but also fosters customer loyalty by providing a consistent and professional appearance across all customer touchpoints.

TapMango Competition and Market Position

TapMango operates in the competitive customer engagement and loyalty program space. Key aspects of its market position involve analysing its competitors and understanding how TapMango can be leveraged for a competitive edge.

Competitors and Industry Standards

TapMango faces competition from several companies in the customer engagement and loyalty sector. Its primary competitors include Fivestars, Annex Cloud, and Zinrelo. Each of these competitors offers distinct features and capabilities.

Fivestars focuses on providing small businesses with tools to create loyalty programs, while Annex Cloud delivers social and referral marketing solutions alongside loyalty programs. Zinrelo excels in customer retention through its advanced loyalty platform.

TapMango has carved out a niche by offering a comprehensive platform that includes loyalty programs, online ordering, marketing tools, and customer analytics. This all-inclusive approach sets TapMango apart from its competitors, who may focus on one or two specific areas.

Understanding these competitors' capabilities helps businesses decide which platform best meets their needs. Businesses looking for wide-ranging features might find TapMango more attractive due to its multiple offerings.

Leveraging TapMango for Competitive Advantage

TapMango's platform offers several features that can give businesses a competitive advantage. Its loyalty programs help increase customer retention by rewarding repeat business. This is crucial in industries like restaurants and retail, where repeat customers are essential.

Online and mobile ordering through TapMango can streamline operations and enhance customer convenience. This feature is particularly useful for businesses in the food and beverage sector, allowing them to compete with larger chains that offer similar capabilities.

The platform also includes robust marketing tools that enable businesses to engage with their customers through targeted campaigns. These tools use customer data to craft personalised messages, helping businesses stand out in a crowded market.

Additionally, TapMango offers customer analytics that provide insights into buying behaviours and preferences. By leveraging these insights, businesses can tailor their strategies to better meet customer needs, thereby driving growth and improving their competitive position.

Support and Customer Service

TapMango offers several options for customer service and support. Users can contact the support team by calling 1.855.208.0020 for immediate help. For less urgent matters, users can fill out the form on their Contact Support page, and a team member will reach out within 24 hours.

If users prefer email, they can send their queries to [email protected]. The team is based in Toronto, Ontario, at 3080 Yonge St, Suite 6060.

For those who need online resources, the TapMango Portal provides FAQs, guides, and tutorials. This portal is great for resolving common issues and learning more about the TapMango platform.

The support team can assist with:

• Technical issues
• Feature functionality
• Reordering supplies
• Location queries

Social media is another way to stay connected. Users can follow TapMango on platforms like Facebook and Twitter for updates and announcements. This multi-channel approach ensures that users have access to help when they need it.

With multiple ways to get in touch, TapMango makes it easy for users to receive the support they need.

Frequently Asked Questions

Customer loyalty platforms like TapMango offer a variety of features, integration options, cost structures and key benefits for businesses. Feedback from users and company evolution are also important aspects to consider.

What are the primary features of a customer loyalty platform similar to TapMango?

Customer loyalty platforms typically include features like points-based reward systems, customisable loyalty cards, mobile app integration, and real-time analytics. These platforms often allow businesses to run targeted marketing campaigns and promotions, enhancing customer engagement.

How can one integrate a system akin to TapMango with existing point-of-sale software?

Integration with existing point-of-sale (POS) software usually involves utilising APIs or plugins provided by the loyalty platform. This allows for seamless data sharing between the two systems, ensuring that customer transactions and reward points are accurately tracked and updated in real-time.

What is the typical cost range for services comparable to TapMango?

The cost for using a customer loyalty platform can vary widely based on the features offered and the size of the business. Prices may range from basic plans costing around £50 per month to more comprehensive packages that can go up to several hundred pounds monthly. Customisation and additional services may incur extra charges.

Can you list the key benefits of using a platform such as TapMango for business marketing?

Key benefits include increased customer retention, the ability to run targeted marketing campaigns, and improved customer insights through analytics. Such platforms help businesses understand customer behaviour better, allowing for more personalised and effective marketing strategies. They also streamline the process of managing loyalty programmes.

How do reviews rate a customer loyalty programme similar to TapMango, and what are common points of feedback?

Reviews for loyalty programmes like TapMango are generally positive, with many users appreciating the ease of use and comprehensive features. Common points of positive feedback include the customisability, customer support, and meaningful data analytics. Some criticisms often focus on initial setup complexity and occasional technical issues.

In what year was a company like TapMango typically founded, and how has it evolved since?

TapMango was founded in 2012. Since its founding, it has evolved to include a variety of advanced features like mobile app integration, enhanced analytics, and custom marketing tools. The platform continually updates to meet the changing needs of businesses and incorporate the latest technology.