Popink

Popink offers custom fulfillment solutions for loyalty programs and a publishing platform for webnovel writers, fostering a global creative community.

August 29, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Markets

New Zealand
Australia

Categories

Merchandise
Rewards Foundation

Research Report

Popink is a unique platform that offers various services and solutions to different types of clients. On one hand, it acts as a niche fulfilment specialist, providing reward solutions for loyalty programs since 2005. On the other, it is a platform for serialized fiction, offering both non-exclusive and exclusive contracts for writers.

For businesses, Popink provides customised service solutions for corporate clients in a B2B model. They manage and deliver loyalty rewards, partnering with multiple brands to keep customers satisfied. Popink ensures that businesses can meet their customer loyalty needs with tailored fulfilment services.

Besides, Popink has an active online community where authors worldwide can showcase their work. On their Facebook page, they describe themselves as a platform and fancy community for webnovel authors. This dual role allows Popink to serve both businesses and creative writers efficiently.

Key Takeaways

  • Popink offers customised fulfilment solutions for loyalty programs.
  • Writers can access non-exclusive and exclusive contracts on the platform.
  • Popink fosters a global community for webnovel authors.

Overview of Popink

Popink is a company focused on providing customised solutions, primarily in Australia. They cater to corporate clients but offer solutions that can benefit consumers as well.

What Is Popink?

Popink is a renowned provider of customised services to businesses. Their offerings are designed to cater to the unique needs of each client. The company's solutions are structured around a business-to-business (B2B) model but are designed to benefit business-to-customer (B2C) scenarios as well. This hybrid approach ensures a comprehensive service package that addresses various industry needs.

Popink's products, such as their unique tattoo application process, highlight their innovative edge. The tattoos require cleaning the skin with a Starter Wipe, dampening the tattoo, and applying light pressure before peeling off the soaked paper. Customers are advised to avoid water and friction for about eight hours post-application.

History and Background

Popink was established in 2005 in Australia and has grown considerably since its inception. Initially a small business, it has expanded to a permanent staff of fifteen. This growth signifies their ability to adapt and scale in response to market demands.

Based in Brookvale, New South Wales, Popink operates under the larger entity of Ink Universe Limited. This affiliation allows them to leverage more resources and industry insights. Over the years, their constant focus on innovation and client satisfaction has made them a respected name in the field of customised corporate solutions.

Signing Up and Account Management

Popink offers a user-friendly platform that allows seamless account creation, easy login processes, and quick account recovery. Here are some key steps and tips for managing your Popink account effectively.

Creating a New Account

To create a new account on Popink, visit the Create Account page. You will need to provide a valid email address, a strong password, and possibly some personal information such as your name and phone number.

Once all the details are entered correctly, you can submit the form. You may need to verify your email to complete the registration. Look for a verification email from Popink, and click on the provided link to confirm your account.

Popink values security, so ensure your password is unique and includes a mix of letters, numbers, and special characters. This will help protect your account from unauthorised access.

Log In Procedures

Logging into Popink is straightforward. Head to the Login page and enter your registered email and password.

If you have multiple accounts, ensure you are using the correct email associated with the account you want to access. Passwords are case-sensitive, so type them accurately to avoid login issues.

Some users prefer to enable two-factor authentication for added security. This may involve receiving a code on your phone number or email each time you log in, providing an extra layer of protection.

Account Recovery

In case you forget your account credentials, Popink has a simple recovery process. Start by clicking on the "Forgot Password" link on the login page. This will direct you to a page where you can enter your registered email address.

Popink will send a password reset email to the provided email address. Follow the instructions in the email to reset your password. If you do not receive the email, check your spam or junk folder as sometimes these emails may end up there.

If you continue to experience issues, contacting Popink's customer service for further assistance may be necessary, using the email provided on their FAQs page.

Connecting with Readers

Authors can build stronger relationships with their readers by effectively using social media and leveraging Facebook for promotion.

Utilising Social Media

Using social media helps Popink authors reach a wider audience and engage with readers directly. Social media platforms, particularly Facebook, offer tools to share updates, host interactive sessions, and gather feedback from readers. By creating engaging content like behind-the-scenes looks, interviews, and giveaways, authors can keep their audience excited and invested.

Moreover, authors should respond to comments and messages, making readers feel valued. This two-way communication fosters a loyal fan base. Regular posts and interactive content ensure that readers return frequently to see what's new.

Promoting through Facebook

Facebook is a powerful tool for authors to connect with readers. By setting up an author page, Popink authors can post regular updates, share book release dates, and run promotions. Facebook groups dedicated to specific genres or books also provide a space for fans to discuss and engage with the author.

Using See more on Facebook buttons in emails or websites can drive traffic to these pages, increasing visibility. Advertising on Facebook can target specific demographics interested in a particular genre, ensuring that promotional efforts reach the right audience.

Joining existing Facebook groups related to reading and books can also help authors connect with a community of readers, providing more opportunities for engagement and promotion.

Publishing with Popink

Popink provides various paths for authors to publish their work with flexibility in contracts and clear payment structures. Authors can choose options that fit their needs and their work's reach.

Publication Process

Popink simplifies the publication process, primarily focused on digital platforms. Authors submit their manuscripts through an online portal, where it then undergoes a review. This review checks for quality and adherence to guidelines. Once approved, the manuscript progresses to the editing phase. Popink editors work with authors to refine the text before it is formatted for digital publication.

After editing, the book is uploaded to Popink's app and other partnered digital bookstores. The publication team ensures the book meets all platform specifications. This includes cover design, layout, and metadata optimisation.

Types of Publishing Contracts

Popink offers both exclusive and non-exclusive contracts to authors. An exclusive contract means the author can only publish their work through Popink for a specified period. This often comes with benefits like higher royalty rates and more extensive promotional support.

On the other hand, a non-exclusive contract allows authors to publish their work with Popink while retaining the right to distribute it elsewhere. This gives authors more flexibility but typically offers lower royalty rates. Both types of contracts outline specifics around rights, obligations, and payment terms.

Understanding Payment Structures

Popink's payment structure is clearly defined and based on net income. Authors earn a percentage of the income generated from digital sales. In some contracts, this can be as high as 50% of net income, which is the revenue after deducting costs like taxes and platform fees.

Payments are usually disbursed monthly, allowing authors to track their earnings consistently. The company provides detailed breakdowns of sales and deductions, ensuring transparency. In case of contract breach, the penalties can be severe. For instance, authors might have to return a percentage of their earnings, as highlighted in some reviews.

Knowing the specifics of Popink's payment structures helps authors make informed decisions about their publishing journey.

For more details on Popink's contracts and policies, visit Writer Beware or Victoria Strauss.

After Publication

After publication, it is crucial to focus on marketing strategies to maximise visibility and reader engagement to maintain ongoing interest and support for your work. Here are some key approaches:

Marketing Strategies

Effective marketing is essential to boost a book's visibility. Authors can use social media platforms, such as Facebook, to reach a wide audience. Regular posts, updates about the book, and engaging content can keep readers interested.

Book signings and virtual events also offer opportunities to connect with readers personally. Partnering with book bloggers and influencers can further spread the word. Utilising email newsletters to share updates, reviews, and special offers can also be beneficial.

Paid advertising on platforms like Facebook or Google can target specific demographics, ensuring that promotional efforts reach the intended audience. Collaborating with bookstores for in-store promotions and events can attract readers who prefer browsing physical stores.

Reader Engagement

After publication, maintaining reader interest is key. Using interactive content such as Q&A sessions, polls, and quizzes on social media can keep readers engaged. Encouraging readers to leave reviews on platforms like Goodreads or Amazon increases visibility and credibility.

Creating a reader community—for example, a Facebook group—allows fans to discuss the book, share insights, and connect with the author. Offering exclusive content, like behind-the-scenes insights or bonus chapters, can reward loyal readers and entice new ones.

Running contests and giveaways can generate excitement and attract more readers. Responding to reader comments and messages shows that the author values their audience, fostering a stronger connection. Regular blog updates about upcoming projects or related topics can keep the readership engaged between book releases.

Frequently Asked Questions

Popink provides a variety of services for authors, including order tracking, account management, and publishing support. These FAQs will guide you through the process of using these features effectively.

How do I log in to my Popink account?

To log in, visit the Popink login page. Enter your email and password, and click the "Log In" button. If you have forgotten your password, select "Forgot Password" to reset it.

What is the process for tracking my Popink orders?

After placing an order, you will receive a confirmation email with a tracking number. Visit the Popink order tracking page and enter your tracking number to see the status of your order.

Can I access Popink services through a mobile application?

Currently, Popink does not offer a dedicated mobile app. However, their website is mobile-friendly and can be easily accessed from any smartphone or tablet for a seamless experience.

What are the benefits offered to writers by Popink?

Popink provides writers with a range of benefits, including promotional support, a user-friendly publishing platform, and marketing resources. These tools help authors reach wider audiences and manage their work more effectively.

How do I get my novel published on Popink?

To publish a novel, visit the Popink Author Center. Create an account, upload your manuscript, and follow the submission guidelines. The team reviews submissions and guides authors through the publishing process.

Where can authors find resources and support in the Popink Author Center?

The Popink Author Center offers extensive resources such as writing guides, marketing tips, and technical support. Authors can also access forums to connect with other writers and share experiences.